SEEK Learning - Search Courses by Location project

Project team:
1x UX Lead
1x UX designer (myself)
1x UX researcher

My roles:
▶ UX Design
▶ Visual Design

On SEEK Learning’s search page we had an option for users to filter by state, but users were telling us that they wanted to know what course providers were close to them. We hypothesised that integrating a search by location function into the site would help users find the right course for them sooner.

UX thinking and planning
We were eager to get this feature out so we started working out how we could add a new search and ordering system to an already existing site. We had to think about how to let users search by location, how those results would be presented and sorted, and where else location would apply to the user flow. Once that was laid out we went to work.

Early implementations
The homepage came first, we redesigned the page breaking out the single course search bar into two bars, asking two questions: “What do you want to study?”, and “Where do you want to study?”.

Designing the new search results
We whipped up designs using dummy data to work out how to display the data once the user made a search. This was a challenge as we had courses that could be a combination of online and on-campus, as well as courses that are provided at multiple campuses. We also had limitations around what data could be used.

Maps on course pages
On the course pages we designed a campus map and table, users could interact with the map and zero right in to any location listed. This particular feature got put together really quickly and looked great.

The problem of granular location searches
As we started building the solution we hit a snag with the realisation that there would be many instances where a user could enter a suburb and not see any results. In our eagerness we had not considered what to do if the user searched too granularly, so we had to quickly work out a solution where courses outside of the users location would be shown in tiers, so that they may still have an option.

Outcomes and learnings
The location feature was iterated on a few more times, but after launch metrics showed that people who were using it were converting at a much higher rate, meaning we were successful in helping more people get to the most relevant course to them sooner.

While the outcome was good the project was not without its challenges, through the project I learned to slow down and spend more time to do the thinking up front rather than eagerly getting to the design stage. As someone once said “We don’t have time to rush.”