Equipmentsales - Television Commercial

Tools used:
▶ Illustrator
▶ Photoshop
▶ After Effects

My roles:
▶ Concepting and storyboarding
▶ Assisting with art direction

Carsales wanted to have a television commercial created to advertise one of it's brands "Equipmentsales". Carsales comissioned animation house ZAC Creative to make the TVC while we came up with the concept and direction in-house. For this project I assisted in the art direction, working on moodboards and storyboarding. As the production went along I assiting in liasing with both the animation house and sound studio to create the TVC you see here.

Unfortunately due to changes in business decisions I don't think the TVC ever went to air, but hey at least I still have a copy.